tracy ford (she/her)
creative leader ~ storyteller ~ seasoned writer
active & wellness
(role: Creative Manager & Lead Writer)
Well before the pandemic brought everyone’s workouts to their living rooms and shifted style to sweats galore, Kohl’s made a play to be top of mind in the active & wellness space. How does a family-focused retailer make themselves relevant in this arena? We made the fitness journey a family affair and instead of taking the tough-love-trainer approach, we made it all about finding your balance …
holiday 2021
(role: Copy Manager)
What does every retailer want for Christmas? To hit sales plan—or better yet, blow past it! We started encouraging customers to shop muuuch earlier than ever before due to supply chain issues and shipping delays. But holiday shoppers weren’t the only ones feeling the pressure of the hustle and bustle. We worked some serious magic to create an online version of our gift guide and last-minute gift picks, as well as several "extra" emails, just in the nick of time for the final present-buying push (and to save Christmas, of course). Happy holidays, indeed!
