tracy ford (she/her)
creative leader ~ storyteller ~ seasoned writer
daily emails
(role: Copy Manager)
94.333% of my role for the past few years has been managing the team concepting, writing, editing, creating (and recreating) and ultimately sending up to three emails a day. When I started at Kohl's, the Tab (or weekly circular) was the bread and butter. But as retail shifted to the digital space, email became the main marketing channel. From making sure the promo details are correct to capturing just the right content to writing the most attention-grabbing subject line, each email is an opportunity and we make sure to make every connection with the customer count.
rewarding the everyday landing page
(role: Creative Strategy Driver, Copy Manager and Lead Writer)
As Kohl’s continued to add more and more differentiators to the brand, it occurred to me that there was no place to go to get the scoop on all that we offer. So I pitched a digital landing page that we could drive to from both print and digital channels to be branded in our Rewarding the Everyday space. With partners across the organization on board, we brainstormed content, built a wireframe and brought it to life. It was a very rewarding project to work on as I was given full autonomy to run with an idea and the partnership in making it happen was priceless. See link to the live site below.
